Session EP2 Evening Panel Discussion & Dinner

Donner Pass Room 

6:30PM -8:30PM

IP Industry: Nordstrom or K-Mart? The Trend Toward Tighter Relationships Between Suppliers and Users

Panel Organizer: Phil Dworsky, Director of Marketing, DesignWare IP, Synopsys 

Panel Moderator: Ron Wilson, Semiconductor Editor, EE Times (CMP Media Electronics Group)

IP users are forging tighter relationships with their IP suppliers. A number of factors have contributed to this trend, including the difficulty of acquiring and integrating IP from many sources as well as the importance of high quality, easy-to-use IP. Although the need to use pre-designed IP in SoC designs is growing, any quality problem with that IP will have a disproportionately large impact on SoC design and integration cost. IP quality is more than just functional correctness—it also includes, for example, completeness of the deliverables as well as ease of implementation and integration. IP must also address successfully the issues introduced by nanometer process technology (e.g., low power, signal integrity, timing closure). In this interactive session, a panel representing SoC integrators (users), IP providers and semiconductor vendors will explore the various aspects of the IP user/vendor relationship, including business and technical issues. They will discuss the impact of these issues as well as what’s being done to address them, including design, verification and integration methodologies.

Panelists:

Joachim Kunkel, Vice President of Engineering, DesignWare, Synopsys 

Neal J. Carney, VP of Marketing, Artisan Components 

Tim Holden, Strategic WW EDA Vendor Relations Manager, ARM Limited Cambridge UK 

Mamta Bansal, Manager- Foundation IP, PMC-Sierra, Burnaby, Canada 

Rafi Kedem, Senior Director, CoreWare Technology Group, LSI Logic

Peter Hirt, IP Program Manager, Central R&D Group, ST Microelectronics